Mt. Vernon Register-News

CNHI Special Projects

March 4, 2013

Kia Optima has become a luxurious brand

(Continued)

History shows that's a tough mountain for automotive companies to scale. Volkswagen tried it 10 years ago with the Phaeton, one of the best luxury cars in the world at the time, but its price that climbed over $100,000 is one reason its sales disappointed. Another was the plebeian VW logo on the hood.

A $35,000 Optima doesn't fall into that ridiculously over-the-top category, for sure, but it does show how far Kia is willing to go to stretch its brand. It's built one of the best mid-size cars in the world, and it's priced the car accordingly.

Looked at another way, the upscale Optima could be a great value for the right kind of buyer. My first impression driving it was that it felt like a $50,000 car, so I could see luxury buyers cross shopping the Kia dealer if they wanted an amazing luxury driving experience while saving some money.

They'd just have to ask themselves whether they want the best value for their money or the best brand name.

It will be interesting to watch how buyers respond. Whether it ends up being a sales success or a flop, the super-loaded Optima is proof of just how far Kia has come from its economy-car days.

Derek Price is an automotive columnist for CNHI News Service. Contact him at carcolumn@gmail.com.

Text Only
CNHI Special Projects
  • Africa goes medieval in its fight against Ebola

    As the Ebola epidemic claims new victims at an ever-increasing rate, African governments in Sierra Leone, Guinea and Liberia have instituted a "cordon sanitaire," deploying troops to forcibly isolate the inhabitants in an area containing most of the cases.

    August 18, 2014

  • Democrat? Republican? There's an app for that

    If you're a Republican, you might want to think twice before buying Lipton Iced Tea, and forget about Starbucks coffee. If you're a Democrat, put down that Reese's Peanut Butter Cup, and throw away the cylinder of Quaker Oats in your pantry.

    August 18, 2014

  • Five myths about presidential vacations

    In the nuclear age, presidents may have only minutes to make a decision that could affect the entire world. They don't so much leave the White House as they take a miniature version of it with them wherever they go.

    August 15, 2014

  • weightloss.jpg The scales of injustice: Weight loss differs between men, women

    You're not imagining it: There really are differences between the way men and women diet, lose weight and respond to exercise.

    August 13, 2014 1 Photo

  • Drug dealers going corporate

    A top federal official on Tuesday said that 105 banks and credit unions are doing business with legal marijuana sellers, suggesting that federal rules giving financial institutions the go-ahead to provide services to dealers are starting to work.

    August 13, 2014

  • wwimemorial.jpg The benefit of World War I omission on the Washington Mall

    By 1982, when the Vietnam Veterans Memorial opened on the National Mall, something had shifted in the way we remember our wars. A national memorial, prominently placed on the nation's most symbolically significant public space, came to seem like an essential dignity offered to veterans, their families and the memory of those who gave their lives. But there is an exception.

    August 11, 2014 1 Photo

  • In Japan, ramen aficionados worry their favorite dish is coming off the boil

    "The ramen boom has ended," said Ivan Orkin, a New Yorker who first traveled to Japan in the 1980s and now owns two noodle-soup restaurants in Tokyo. "A boom implies that there are new avenues and new growth to pursue, and that's not the case in Japan anymore."

    August 11, 2014

  • Ronnie Ellis: U.S. Senate race trail long and interesting

    By Ronnie Ellis/CNHI News Service

    FRANKFORT — Last week was a long one, endured under the onslaught of an awful summer cold and played out across the commonwealth. It began in Fancy Farm and ended it in Corbin with a trip to Hazard in between.

    August 9, 2014

  • Senate race becomes family affair

    By LANA BELLAMY
    CNHI NEWS SERVICE
    PAINTSVILLE — U.S. Senate Minority Leader Mitch McConnell got personal on Friday while calling a report inaccurate concerning his wife’s role as a board member in an organization that funds anti-coal efforts.

    August 9, 2014

  • Dennis Beighley led out of courthouse Mother, grandparents face attempted murder charges in starvation case

    Cheers and applause erupted in a courtroom when a pregnant mother from Pennsylvania accused of starving her then-7-year-old son was remanded to jail, along with the boy’s grandparents.

    August 8, 2014 2 Photos

Twitter Updates
Facebook
Stocks