Mt. Vernon Register-News

Community News Network

August 2, 2013

What happens when you actually click on those "One Weird Trick" ads?

You've seen them. Peeking out from sidebars, jiggling and wiggling for your attention, popping up where you most expect them: those "One Weird Trick" ads. These crudely drawn Web advertisements promise easy tricks to reduce your belly fat, learn a new language, and boost your credit score by 217 points. They seem like obvious scams, but part of me has always wanted to follow the link. What, I wonder, makes the tricks so weird? How come only one trick (or sometimes "tip"), never more? Why are the illustrations done by small children using MS Paint? I've never pursued these questions, though, because a fear of computer viruses and identity theft has always stayed my hand. One curious click, I imagine, and I could wake up hogtied on an oil tanker headed to Nigeria.

Thankfully, Slate has allowed me to slake my curiosity, and yours. They gave me a loaner laptop, a prepaid debit card, and a quest: to investigate these weird tricks and report back to you. I also contacted a bevy of marketing experts to help me parse what I found. The individual tricks themselves are peculiar, but the larger trick — of why this bizarre and omnipresent marketing strategy works — tells us a lot about what makes us click, buy and believe.

Newly emboldened, I clicked on my first ad, which promised a cure for diabetes. Specifically, I hoped to "discover how 1 weird spice reverses diabetes in 30 short days." The ad showed a picture of cinnamon buns. Could the spice be . . . cinnamon? Maybe I would find out. The link brought up a video with no pause button or status bar. A kindly voice began: "Prepare to be shocked." I prepared myself. As "Lon" spoke, his words flashed simultaneously on the screen, PowerPoint-style. As soon as he started, Lon seemed fixated on convincing me to stay until the end. "This could be the most important video you ever watch," he promised. "Watch the entire video, as the end will surprise you!"

Text Only
Community News Network
  • 072214 Diamond Llama 1.jpg Llama on the loose corralled in Missouri town

    A llama on the lam cruised Main Street Tuesday before it mistook a resident’s fenced backyard for a place to grab a meal and freshen up.

    July 22, 2014 2 Photos

  • Screen Shot 2014-07-22 at 2.00.42 PM.png VIDEO: Train collides with semi truck carrying lighter fluid

    A truck driver from Washington is fortunate to be alive after driving his semi onto a set of tracks near Somerset, Ky., and being struck by a locomotive, which ignited his load of charcoal lighter fluid.

    July 22, 2014 1 Photo

  • mama.jpg What we get wrong about millennials living at home

    If the media is to be believed, America is facing a major crisis. "Kids," some age 25, 26, or even 30 years old, are living out of their childhood bedrooms and basements at alarmingly high numbers. The hand-wringing overlooks one problem: It's all overblown.

    July 22, 2014 1 Photo

  • Malaysians wonder 'Why us?' after second loss of airline jet

    It was all too familiar. Grieving families rushing to airport. The flashing television graphics of a plane's last radar appearance. The uncomfortable officials before a heavy thicket of microphones.
    For many Malaysians, the disappearance of Flight 370 in March has been a long trauma from which the nation has not yet recovered.

    July 18, 2014

  • The terrible history of passenger planes getting shot out of the sky

    What is more clear is that, if initial reports are true, this would be the deadliest incident of a civilian passenger plane being shot down in modern memory. In some instances, the causes of the disaster are still shrouded in mystery. Here are some of the worst events.

    July 17, 2014

  • 130408_NT_BEA_good kids We're raising a generation of timid kids

    A week ago, a woman was charged with leaving her child in the car while she went into a store. Her 11-year-old child. This week, a woman was arrested for allowing her 9-year-old daughter to go to the park alone. Which raises just one question: America, what the heck is wrong with you?

    July 17, 2014 1 Photo

  • Screen Shot 2014-07-16 at 2.12.33 PM.png Gunshots narrowly miss TV reporter

    A reporter for a West Virginia television station narrowly escaped injury or worse Monday while covering a fatal weekend shooting in Beckley.

    July 16, 2014 1 Photo

  • 25 hidden secrets in "Weird Al's" "Word Crimes" video

    Yankovic's 14th album was released this week, and it warms my heart containers that he's kept up his geeky brand of humor for so long. While he has written so many incredible songs, none have spoken to my love of proper grammar.
    Until "Word Crimes."

    July 16, 2014

  • State lawmakers tweak gun regulations

    Obtaining a concealed carry weapons license within the Commonwealth of Kentucky is not a simple task.

    July 16, 2014

  • When your doctor commits suicide, things get complicated

    When they call for appointments, patients are told they can't see their doctor. Ever. The standard line: "We are sorry, but your doctor died suddenly."

    July 15, 2014

Twitter Updates
Facebook
Stocks