Mt. Vernon Register-News

Community News Network

August 2, 2013

What happens when you actually click on those "One Weird Trick" ads?

(Continued)

Every time Lon seemed about to get to the spicy heart of the matter, he'd go off on a tangent. This video wouldn't stay on the Internet for long, he said. The cure is for people "ready to put down the flaky answers." Indeed, "if you're looking for a miracle cure or new age fad, leave this page now." Lon also took pains to trash the medical establishment. Big Pharma has been lying to you, he said. They profit every time you take their pills, or inject yourself with their needles. But the secret spice Lon discovered can free you of the lies and the needles. You will "look and feel like you were never sick." Your doctor will confirm your cure, astounded.

What is Lon up to? "People tend to think something is important if it's secret," says Michael Norton, a marketing professor at Harvard Business School. "Studies find that we give greater credence to information if we've been told it was once 'classified.' Ads like this often purport to be the work of one man, telling you something 'they' don't want you to know." The knocks on Big Pharma not only offered a tempting needle-free fantasy; they also had a whiff of secret knowledge, bolstering the ad's credibility.

It's doubtful, though, that Lon has much in the way of insider info. He's an actor hired by Barton Publishing, a firm based in South Dakota that puts out a wide variety of crankish health literature — there's nary a foodstuff that isn't the cure to some ailment in one of Barton's booklets. Most "one weird trick" ads are hard to trace back to a specific marketing firm with flesh-and-blood employees, but Barton is open about the kind of publishing it does, with pictures and bios of their contributors on its website. (Notably, the first person listed is not a homeopath but a "split tester.")

Text Only
Community News Network
  • Africa goes medieval in its fight against Ebola

    As the Ebola epidemic claims new victims at an ever-increasing rate, African governments in Sierra Leone, Guinea and Liberia have instituted a "cordon sanitaire," deploying troops to forcibly isolate the inhabitants in an area containing most of the cases.

    August 18, 2014

  • Democrat? Republican? There's an app for that

    If you're a Republican, you might want to think twice before buying Lipton Iced Tea, and forget about Starbucks coffee. If you're a Democrat, put down that Reese's Peanut Butter Cup, and throw away the cylinder of Quaker Oats in your pantry.

    August 18, 2014

  • Five myths about presidential vacations

    In the nuclear age, presidents may have only minutes to make a decision that could affect the entire world. They don't so much leave the White House as they take a miniature version of it with them wherever they go.

    August 15, 2014

  • weightloss.jpg The scales of injustice: Weight loss differs between men, women

    You're not imagining it: There really are differences between the way men and women diet, lose weight and respond to exercise.

    August 13, 2014 1 Photo

  • Drug dealers going corporate

    A top federal official on Tuesday said that 105 banks and credit unions are doing business with legal marijuana sellers, suggesting that federal rules giving financial institutions the go-ahead to provide services to dealers are starting to work.

    August 13, 2014

  • wwimemorial.jpg The benefit of World War I omission on the Washington Mall

    By 1982, when the Vietnam Veterans Memorial opened on the National Mall, something had shifted in the way we remember our wars. A national memorial, prominently placed on the nation's most symbolically significant public space, came to seem like an essential dignity offered to veterans, their families and the memory of those who gave their lives. But there is an exception.

    August 11, 2014 1 Photo

  • In Japan, ramen aficionados worry their favorite dish is coming off the boil

    "The ramen boom has ended," said Ivan Orkin, a New Yorker who first traveled to Japan in the 1980s and now owns two noodle-soup restaurants in Tokyo. "A boom implies that there are new avenues and new growth to pursue, and that's not the case in Japan anymore."

    August 11, 2014

  • Ronnie Ellis: U.S. Senate race trail long and interesting

    By Ronnie Ellis/CNHI News Service

    FRANKFORT — Last week was a long one, endured under the onslaught of an awful summer cold and played out across the commonwealth. It began in Fancy Farm and ended it in Corbin with a trip to Hazard in between.

    August 9, 2014

  • Senate race becomes family affair

    By LANA BELLAMY
    CNHI NEWS SERVICE
    PAINTSVILLE — U.S. Senate Minority Leader Mitch McConnell got personal on Friday while calling a report inaccurate concerning his wife’s role as a board member in an organization that funds anti-coal efforts.

    August 9, 2014

  • Dennis Beighley led out of courthouse Mother, grandparents face attempted murder charges in starvation case

    Cheers and applause erupted in a courtroom when a pregnant mother from Pennsylvania accused of starving her then-7-year-old son was remanded to jail, along with the boy’s grandparents.

    August 8, 2014 2 Photos

Twitter Updates
Facebook
Stocks