Mt. Vernon Register-News

Community News Network

March 12, 2013

What your Facebook likes say about you

A new report suggests people are saying a lot more about themselves online than they realize. One of the basic features of Facebook, the world's largest social media site, is that it allows and encourages people to "like" various pages set up for businesses, celebrities, or just basic ideas. Researchers found that the pages people like can be surprisingly revealing about basic details.

This isn't a matter of the obvious pages. Someone who "likes" a page dedicated to the Green Bay Packers could reasonably be assumed to be a fan. This is a question of whether a program can accurately predict intelligence or sexual orientation based on pages people like.

Researchers found strong correlations between personality attributes and certain page likes. People who "liked" curly fries and thunderstorms were more likely to also have higher intelligence, while likes of Clark Griswold and Bret Michaels were associated with lower intelligence. None of those examples has an obvious connection.

Neither does the fact people who like the iPod or Stewie Griffin are more likely to be dissatisfied with their lives than people who like Indiana Jones and swimming.

All this raises the basic question of "So what?" Someone looking at what pages a person likes and concluding they're probably an outgoing individual is not generally going to raise concerns.

The questions come in when you take multiple factors and start building a profile that becomes almost eerily detailed. No one is recommending that you drop social media or quit looking at pages that appeal to you. But it may be worth taking the time to think about just how much information about yourself you leave on a digital trail.

 

1
Text Only
Community News Network
  • Low blood-sugar levels make for grousing spouses

    Husbands and wives reported being most unhappy with their spouses when their blood-sugar levels were lowest, usually at night, according to research released this week in the Proceedings of the National Academy of Sciences. Missing a meal, dieting or just being hungry may be the reason, researchers said.

    April 16, 2014

  • Screen Shot 2014-04-16 at 12.51.22 PM.png VIDEO: Toddler climbs into vending machine

    A child is safe after climbing into and getting stuck inside a claw crane machine at a Lincoln, Neb., bowling alley Monday.

    April 16, 2014 1 Photo

  • portraitoflotte.jpg VIDEO: From infant to teen in four minutes

    Dutch filmmaker Frans Hofmeester’s time lapse video of his daughter, Lotte — created by filming her every week from her birth until she turned 14 — has become a viral sensation.

    April 16, 2014 1 Photo

  • Victimized by the 'marriage penalty'

    In a few short months, I'll pass the milestone that every little girl dreams of: the day she swears - before family and God, in sickness and in health, all in the name of love - that she's willing to pay a much higher tax rate.

    April 15, 2014

  • treadmill-very-fast.jpg Tax deduction for a gym membership?

    April marks another tax season when millions of Americans will deduct expenses related to home ownership, children and education from their annual tax bill. These deductions exist because of their perceived value to society; they encourage behaviors that keep the wheels of the economy turning. So why shouldn't the tax code be revised to reward preventive health?

    April 15, 2014 1 Photo

  • Google acquires drone maker Titan Aerospace to spread Internet

    Google is adding drones to its fleets of robots and driverless cars.
    The Internet search company said it acquired Titan Aerospace, the maker of high-altitude, solar-powered satellites that provides customer access to data services around the world. Terms of the deal weren't disclosed.

    April 14, 2014

  • E-Cigarettes target youth with festivals, lawmakers say

    The findings, in a survey released Monday by members of Congress, should prod U.S. regulators to curb the industry, the lawmakers said. While e-cigarettes currently are unregulated, the Food and Drug Administration is working on a plan that would extend its tobacco oversight to the products.

    April 14, 2014

  • Why Facebook is getting into the banking game

    Who would want to use Facebook as a bank? That's the question that immediately arises from news that the social network intends to get into the electronic money business.

    April 14, 2014

  • Stepping forward: The real Colbert

    Letterman changed the late-night TV game between his run on NBC's "Late Night" and starting the "Late Show" franchise in 1993. And while it's tough to replace a pop-culture icon, Colbert, in terms of pedigree and sense of humor, makes the most sense.

    April 11, 2014

  • Teens trading naked selfies for mugshots

    Will teenagers ever learn? You think yours will. Maybe so. But it's likely that was also the hope of the parents of children who were so shamed by nude photos of themselves that went south - how else can they go - that they killed themselves.

    April 10, 2014

Twitter Updates
Facebook
Stocks