Super Bowl Sunday is America's unofficial holiday, and the buildup to the game is matched only by the anticipation of the commercials during the game. Here is our list of 10 of the most memorable spots in Super Bowl history.
McDonalds Showdown (1993)
The NBA was arguably at the height of its popularity when the fast food giant aired this spot during Super Bowl XXVII. The premise was simple: the game's biggest stars -- Larry Bird and Michael Jordan -- in a game of H-O-R-S-E, with a Big Mac for the winner.
Pepsi: Your Cheatin' Heart (1996)
A classically clever spot in which a Coca-Cola delivery man tries to swipe a Pepsi from an adjacent cooler. Comic touch: The inclusion of Hank Williams Jr.'s iconic country ballad. Oh, and the security camera view.
Coke: Mean Joe Greene (1980)
This spot, which actually premiered during the Major League Baseball playoffs in 1979, won a Cannes Gold Lion for advertising excellence and has consistently been voted among the best Super Bowl commercials of all time. It also changed "Mean" Joe Greene's image. "I was suddenly approachable," Greene recalled recently. "Little kids were no longer afraid of me, and older people would come up and offer me a Coke."
Budweiser: Frogs (1995)
The commercial itself was simple enough: Three frogs in a swamp each croaking a syllable of the beer company's name. But the ad in many ways defined Super Bowl advertising in the 90s and became a cultural phenomenon.
Apple: Macintosh (1984)
Many still consider this not only the best Super Bowl commercial ever, but the best commercial ever, period. Directed by Ridley Scott, the spot aired only once, during the third quarter of Super Bowl XVIII, and is widely credited with helping make advertising during the big game must-see TV.
Monster: When I Grow Up (1999)
Monster.com's first Super Bowl ad paid off for the jobs website in a big way. Having small children recite such hackneyed business jargon as "I want to claw my way up to middle management" resonated in a big way with many viewers.
Budweiser: Welcome Home (2003)
With the memory of 9/11 still fresh in many people's minds, and with the US less than two months away from invading Iraq, Budweiser tugged at the heartstrings of many viewers with this memorable -- and wordless -- one-minute spot during Super Bowl XXXVII.
E-Trade: Talking Baby (2012)
This was the first commercial in the financial services company's famed "Talking Baby" franchise, featuring a toddler in front of a webcam discussing the particulars of online investing and stock trading in an adult voice -- usually with a deadpan delivery.
Doritos: Man's Best Friend (2012)
Doritos has aired its share of racy Super Bowl ads, but this one used a simple comic premise -- a Great Dane covering up evidence and using Doritos to quiet the sole witness to his crime -- to score big with viewers.
Dodge: Farmer (2013)
Dodge used radio broadcaster Paul Harvey's "God Made A Farmer" speech, together with compelling still images depicting farm life, to great effect in this two-minute spot that was shared nearly two million times via social media during and following the game.
VIDEO: Penguin sweaters save birds trapped in oil spills
A wildlife group in Australia is inviting volunteers to knit sweaters for the penguin population it conserves, because it says the sweaters can actually save the lives of birds caught in oil spills.
VIDEO: A panoramic view from atop One World Trade Center
NBC's Today Show aired footage from a year-long project by TIME magazine to capture a 360-degree moving image from atop One World Trade Center, the 1,776-foot structure in New York City that is the tallest building in the Western Hemisphere.
Avenger an American value
If you’re someone who appreciates the golden age of domestic sedans — those big, comfortable, heavy-feeling cars with a uniquely American sense of style — this one ought to pique your interest.
VIDEO: New 'Dancing With the Stars' cast unveiled
The highly anticipated cast of the new season of ABC's hit reality show was revealed Tuesday on "Good Morning America."
VIDEO: Best moments from the 2014 Oscars
We've got the best moments from The Oscars 2014 including Jennifer Lawrence's falls and Brad Pitt photobombing Ellen.
The glitz, the glamour and the movies: 3 apps for Oscar weekend
With the Oscars approaching, this is a weekend for movies. Download these apps, then watch a few movies, create your own and settle in for the awards show.
The only online dating ad you'll ever need
Wired magazine assembled a number of infographics this month of what makes for the most attractive online dating profile. It even included a list of the most appealing words men and women used in their profiles.
VIDEO: California couple strikes gold
A Northern California couple out walking their dog on their property stumbled across a modern-day bonanza: $10 million in rare, mint-condition gold coins buried in the shadow of an old tree.
You can examine your doctor's record, but don't expect to learn everything
Recently a reader wrote me to ask how patients can perform background checks on their doctors, to make sure that they're in good standing. He had a reason for asking: A few years ago, he said, he'd agreed to have a spinal fusion performed by an apparently well-regarded surgeon.
Taco Bell to take on McDonald's breakfast with eggs in waffles
Yum Brands' Taco Bell chain will introduce breakfast foods such as waffle tacos, egg burritos and the bacon A.M. Crunchwrap nationwide on March 27. The move expands on a trial run that began in some locations in 2012, bringing a breakfast menu to 5,500 of Taco Bell's more than 5,700 U.S. restaurants.
- More Features Headlines
- VIDEO: Penguin sweaters save birds trapped in oil spills