Mt. Vernon Register-News

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November 2, 2013

Chamber to host first cash mob event

MT. VERNON — Organizers hope the upcoming “cash mob” event at the Rend Lake College MarketPlace Tuesday will serve as an important reminder to residents to shop locally this holiday season.

The Jefferson County Chamber of Commerce is hosting the event as part of its Shop it Here program, sponsored by the Jefferson County Development Corporation and the City of Mt. Vernon.

Cash mobs are held at retail stores, restaurants and bars. The goal is to get as many customers to the business at one time as possible by offering special sales and discounts.

The retailers participating in Tuesday's mob are Shoe Stop and the RLC Golf Outlet, both of which are located at the MarketPlace on Potomac Boulevard. The event runs from 4 to 9 p.m.

“They are having exclusive deals and discounts on a variety of items that will only be valid during the cash mob event,” said Michaela Scattone, marketing director at the Chamber. “It's great for the holiday season.”

Tuesday's event is the first cash mob hosted by the Chamber this season. Organizers hope to have about seven more of them at different businesses through January.

A number of special deals will be available at Shoe Stop and the Golf Outlet during the mob.

Shoe Stop will offer customers 25 percent off all white sticker items and 10 percent off sale prices. This excludes price protected items and prior purchases.

In addition, customers making a purchase at Shoe Stop can enter to win a $50 gift card.

“We're excited to be part of it and to be the first one. We hope it sets a trend,” said Tammy Dickey, general manager of Shoe Stop. “There will be some great deals.”

The Golf Outlet will offer 20 percent off all clothing in stock, $20 off any new driver in stock, and $15 off any pair of golf shoes in stock.

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