Mt. Vernon Register-News


November 2, 2013

Chamber to host first cash mob event


“We appreciate the promoting and the partnership with the Chamber,” said Corey Phillips, director of the RLC MarketPlace. “Hopefully, it'll jumpstart some holiday sales and people will think of us in the upcoming holiday season.”

Those attending Tuesday's event can also sign up to be in the running to win $250 cash, sponsored by Banterra Bank. There will also be free appetizers provided by LoneStar Steakhouse.

The cash mobs are one of the two new initiatives for this year's revamped Shop it Here campaign.

The other new project involves placing posters and yard signs featuring QR codes at various businesses in Mt. Vernon and Jefferson County.

Residents can then use their smartphones to scan the QR codes. This takes them directly to a website advertising unique offers at local businesses. A QR code is a kind of barcode that can be scanned by certain devices.

Scattone said she expects the posters and yard signs to be distributed in the next few weeks.

Businesses do pay a fee to be promoted through Shop it Here.

For more information on the program, call 242-5725, or visit the Chamber's Facebook page.

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