MT. VERNON — The Living Color Living United 5K, which kicked off the 2013 campaign for the United Way of South Central Illinois, was deemed a success, raising $27,636.
"This event was only successful because of the dedication of our board of directors, loyal volunteers, sponsors and participants," said Rhonda Emonson, executive director. "Our color station sponsors put a lot of hard work and thought into their stations. We have met with them to discuss ideas about how we can make this event even bigger next year. They are all excited and on board."
The event brought out 730 adults and children and more than 200 volunteers. The 5K kicked off the campaign season, which will be conducted different than in years' past.
"In the past, United Way's campaign status has been displayed within the community as a dollar amount. However, United Way is not measuring its goal by dollar amount this campaign, but by impact in which it makes in the community," information from United Way states. "This year's 2013 Campaign Community Impact thermometer will be displayed at Ameren Illinois on Broadway in Mt. Vernon. The first goal on the community impact thermometer displays 'adults and kids are active and healthy.' This goal was reached at the Living Color Living United 5K where ... (they) joined together for one common goal, to live united."
The 2013 campaign is being led by a group dubbed the "Dream Team" — five past campaign coordinators teaming together — Brett Hall; United Way Board of Directors President Norma Fairchild; Dr. Kevin Settle; Mike Beard; and Kelly Carrico.
Color station sponsors who have committed to the next campaign include Community First Bank of the Heartland, which will be sponsoring the event; Crossroads Community Hospital, Physicians Filing Service, Rent One, Dale's Harley Davidson, GenFed Financial, Peoples National Bank, Litton Ambulance Services, Ameren Illinois, Lavender Ridge Memory Care, Good Samaritan Regional Health Center and NAPA.