Mt. Vernon Register-News

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August 29, 2013

MVTHS offers naming rights

MT. VERNON – The new proposed Mt. Vernon Township High School campus will offer more than 60 naming opportunities for local companies, groups, and individuals.

Currently, the MVTHS Board of Education is putting the finishing touches on a catalog advertising these opportunities and how much they cost. The catalog will be distributed in October or November, right around bidding time for the project, said Superintendent Michael Smith.

“We're attempting to put together a program that will raise as many additional funds as possible,” Smith said of the naming project. “It's proven to be successful for other organizations and school districts.”

Naming opportunities will vary greatly in size and cost. Naming rights can be purchased for smaller items like benches and trees, or for larger portions of the campus like the gymnasium and the football field.

Smith estimated that the cost of naming rights will range from roughly $150 to hundreds of thousands of dollars, depending on the item. Even so, cost figures have not yet been finalized.

“It's truly going to be a facility for the 21st Century,” Smith said of the new campus. “We'd hope there would be several individuals interested in these items.”

So far, only one portion of the new campus has been officially named. In June, the Schweinfurth Foundation was granted lifetime naming rights for the new theater at the campus.

The naming rights were granted as part of approving a $100,000 Schweinfurth grant to help equip the new theater. Over the years, Schweinfurth has donated roughly $510,000 to MVTHS arts programs and school officials wanted to continue this relationship at the new campus.

Earlier this month, Smith presented the MVTHS Board with a rough draft of the naming catalog. Board members will now examine the document to determine if it meets with their approval or needs to be changed.

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