United Way has used its thermometer in the past to measure how much money has been donated to the program. This year, the thermometer is raised to show the impact made with the dollars raised.
"The goal is not just to raise money in the community to disperse. The goal is to generate whatever resources are needed to make measurable progress and to move the needle on the communities' most pressing issue," said Lynn Hutchison, community resource director. "It is not how many individuals are provided for and served. It is not how many programs or partners that are united. While the former are both important, the most crucial parts of United Way's work are bottom line results, lives changed, communities strengthened and the futures that are shaped, therefore, the move towards community impact."