Mt. Vernon Register-News

Opinion

November 13, 2013

GOP must seek every voter

(Continued)

What does this tell us? For one thing, that conservative candidates shouldn’t pay consultants to coach them to sound more like Democrats on so-called “women’s issues” because (1) it is unprincipled, (2) it never works, and (3) it never works because we are looking at an array of issues besides “gender.” There’s a fourth reason: The last thing conservatives should base political strategy on is Democratic and media spin.

Let’s take another piece of exit polling data: middle-income voters. Republicans, while endlessly caricatured as “the party of the rich,” reliably win majorities of middle-income voters. In 2012, Romney won voters with a family income between $50,000 and $99,000, 52 percent to 46 percent. Cuccinelli won this same income group in Virginia, 51 percent to 43 percent.

Another category Republicans win every time is married Americans. In 2012, Mitt Romney won 56 percent of the married vote to Barack Obama’s 42 percent. (Obama won unmarried voters, 62 percent to 35 percent.) Romney won married men, 60 percent to 38 percent, and he won married women, 53 percent to 46 percent. In Virginia, married voters overall favored Cuccinelli, 50 percent to 43 percent. (McAuliffe won unmarried voters, 62 percent to 29 percent.) Cuccinelli won married men 50 percent to 44 percent, and married women 52 percent to 42 percent.

In other words, middle-income and married Americans are Republican strongholds. Eureka! Here is where Republicans can find winning margins by turning out more of these traditional voters — as many as humanly possible.

It’s time to realize that the focused-on, focused-grouped “gender” issues are a giant bait-and-switch that keep Republicans from winning.

One of the hallmarks of the Obama re-election campaign was its relentless pursuit of every last voter especially among constituencies Obama already had in his column. Thus, the president worked for and won an even higher percentage of black women, for example, in 2012 than he did in 2008. Conservative Republicans should take a page from this winning strategy. Instead of following their predecessors off the phony “gender gap” cliff, they, too, should go back to friendly Republican wells to draw more of the voters who already support them but fail to feel sufficient urgency to go to the polls.

Text Only
Opinion
  • Teachers unions' destructive behavior You can always count on the national teachers unions to behave badly at their annual conventions, and they certainly didn’t let us down this month. In doing so, however, they let down many of their members, along with students who are working hard to

    July 26, 2014

  • Workers of the world, curb your ambitions A group of Democrats introduced legislation this week to protect low-paid shift workers from last-minute changes in their schedules. The idea fits into an intriguing category of economic activism: Not trying to lift low-paid workers out of poverty, n

    July 26, 2014

  • State of the reunion ‘Katy! It’s been so long! How’ve you been?”My God, she’s gained so much weight I didn’t recognize her. It’s a good thing we’re all wearing nametags. I thought it was some distant cousin past due with triplets.“Bob! Long time, no see.”No hair, either.

    July 26, 2014

  • Fear indifference ‘Perhaps the Catholic church would volunteer to pony up some cash for the illegals’ care then? Hmm?”“Pope should stay out of it. Matter of civil laws, not church laws.”“Thinking that the pope should want the illegals to go to Argentina to get better

    July 25, 2014

  • A push for felon voting rights If advocates have their way, voting rights could be a new reality for the nation’s incarcerated.Full voting rights for felons is as hot a topic in Washington as voting rights in reverse pushed by voter-ID-tickled Republicans. But with new legislation

    July 25, 2014

  • Big insurers need better oversight Could Warren Buffett’s Berkshire Hathaway Inc. threaten the stability of the financial system? The U.S.’s top regulators are asking themselves this question as they consider whether Berkshire and other large insurers should come under Federal Reserve

    July 25, 2014

  • Questions for Obamacare after the ruling Tuesday, I outlined what we knew about Halbig v. Burwell, the case in which a federal appellate court ruled that subsidies for purchasing insurance under Obamacare can only be made available on marketplaces established by states. Now I propose to out

    July 24, 2014

  • Pensions not the problem I see in last night’s Register-News paper that James Rippy has attempted to enlighten us on pensions in Illinois. I also notice he has written so often he no longer has the title “guest columnist.” It is obvious he has the time and energy to work on

    July 24, 2014

  • Impasse threatens border solution After more than a year of contentious debate, could Congress be any more divided over the issue of immigration? The answer is yes.In the House, positions are hardening over what to do about the tens of thousands of families and unaccompanied young im

    July 24, 2014

  • Take a lesson from Texas I like to eat at blue-collar diners and cafes, particularly when I’m on vacation.It’s a chance to step beyond the homogenized national chains and experience a bit of local flavor.And being a reporter, I like to chat up local folks to find out a bit a

    July 23, 2014

Twitter Updates
Facebook
Stocks