Mt. Vernon Register-News

Opinion

April 18, 2014

Stop big tobacco from promoting e-cigarettes

(Continued)

The FDA also should prevent advertising that will lure the young to vape. E-cigarette manufacturers insist they’re not targeting teens, but some of their marketing techniques suggest otherwise.

They promote e-cigarettes in sweet flavors such as “cherry crush” and “vivid vanilla.” Their ads use cartoon characters such as “Mr. Cool” and “eJuice monkey.”

“E-cigarette makers are using a broad range of marketing techniques previously employed by traditional cigarette companies to entice young people to use their products,” said the new congressional report, called “Gateway to Addiction?”

The report, prepared by the staffs of 11 Democratic senators and representatives, urged the FDA to regulate e-cigarettes.

Vape if you want. That’s your business.

But don’t give tobacco companies free rein to profit by manipulating the public’s mind and jeopardizing its health.

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