Mt. Vernon Register-News

Opinion

October 23, 2013

Obama's error message

(Continued)

It’s a challenge of the president’s own making. Unlike his battle with Republicans over the serial budget crises or the economic mess or smoldering wars he inherited from the Bush administration, the president is not reacting to uncontrollable events. He can’t blame BP or Halliburton. The Affordable Care Act is his baby. Republicans made the rollout harder, but more than any other domestic challenge, his administration should have been able to anticipate the problems they’re now scrambling to fix.

In the Rose Garden on Monday morning, the president had a tough balancing act. On the one hand, he wanted to show that he was personally peeved, but he also had to simultaneously argue that the problems that made him so angry weren’t threatening the underlying health of the product. That’s a proposition that has yet to be tested. There are substantive ways in which the rollout can damage the fundamental enterprise. If the problems are as systemic as some reporting suggests, then they will not be fixed easily or anytime soon. The premise of the website was that its rollout would initiate a wave of social media success stories that would reach those younger applicants who are so vital to Obamacare’s success.

Younger, healthy people must sign up to keep the insurance pools from being dominated by older sicker Americans, an outcome that would make prices soar. But those great sign up stories are not filtering through social media to this hard-to-reach group. Instead, they’re hearing that the program is a mess. If enough young people don’t sign up, then the death-spiral scenario kicks in.

There’s a dangerous spiral that can take hold in these situations, as spin intended to distract from the current mess becomes its own problem. That is especially true when the facts demonstrate that the story the administration was selling is too optimistic: Either the White House knew how bad things were and wasn’t playing it straight or it didn’t know how bad things were and is just inept. Which one the public chooses — or whether they forgive the launch pad mishaps when everything is repaired — depends on the administration’s operational, rather than its political, skill. The customer support ticket has reached the highest level; now the country must wait.

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